White Label Definition
In the cryptocurrency and blockchain space, White Label refers to a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they made it.
White Label Key Points
- White Label products are ready-to-use solutions developed by a producer but marketed and branded by another company.
- Many cryptocurrency exchanges and blockchain-based platforms use white-label solutions due to their cost-effectiveness and efficiency.
- White label products can be quickly modified to match the company’s brand image and serve customers without building a solution from scratch.
What is White Label?
The term White Label, frequently used in the crypto and blockchain arenas, refers to services or products that are designed and developed by one company and then marketed and sold by another company under its own brand. This is an effective way to launch a new product or platform without incurring the high costs and time associated with the development process.
Why is White Label Important?
White-label solutions are important, especially in the cryptocurrency world because it allows businesses to leverage the technology already built rather than having to create everything from scratch. Particularly, for businesses that lack technical expertise, white label solutions can prove significantly helpful as the product is already fully functional, and only requires rebranding to match the company’s aesthetics.
Who Uses White Label?
Broadly speaking, any business in any industry can use white label products or services. In the crypto and blockchain space though, organizations like cryptocurrency exchanges, blockchain solution providers, or any B2B businesses are frequent beneficiaries of white label solutions.
When to Use White Label?
Companies should consider using white label solutions when they want to add a new product or service to their offerings, but lack the time, resources, or expertise to build it from the ground up. This means they can get to market faster, with fewer upfront costs, while maintaining a consistent brand identity.
How Does White Label Work?
In its essence, the company which creates the white label product develops a fully functional product or platform, strips it of its branding and sells the solution to another company. The company that purchases the white label solution then adds its own branding, logo, and identity to the product before marketing and selling it to their customers.
