Key Points
- Bitcoin has surpassed Amazon in market capitalization, reaching a valuation of $2.045 trillion.
- Amazon is considering adopting a Bitcoin treasury strategy due to Bitcoin’s rising institutional influence.
Bitcoin [BTC] has once more exceeded the $100K mark, this time reaching an impressive $104K after weeks of downward trends.
The latest data from CoinMarketCap shows BTC trading at $103,234.98, demonstrating a 3.67% daily gain and a substantial 33.63% increase over the past month.
Bitcoin Surpasses Amazon
On the 9th of May, Bitcoin’s valuation rose to $2.045 trillion, slightly surpassing Amazon’s $2.039 trillion cap. While Amazon’s stock continues to rise, Bitcoin’s ascent signifies more than just a price increase.
Bitcoin has now outperformed the market caps of silver, Alphabet (Google’s parent company), and Meta, making it the world’s fifth-largest asset by market capitalization according to CompanyMarketCap.
Sina G., co-founder and COO of 21st Capital, commented on this achievement, stating that Bitcoin’s rise to the 5th largest asset in the world is driven by code, conviction, and global demand, with no need for a CEO, headquarters, or marketing team.
Bitcoin’s Evolution
Bitcoin, once viewed as a peripheral investment, now competes with traditional financial powerhouses, indicating its transformation into a mainstream store of value.
In April 2025, Bitcoin briefly overtook both Amazon and Google with a $1.86 trillion valuation. The latest surge beyond $100,000 appears to be more sustainable, with Bitcoin surpassing its previous peak, especially after briefly hitting $109,000 during President Trump’s re-inauguration in January 2025.
Bitcoin’s explosive rally has not only impacted trader sentiment but has also ignited wider discussions among corporate giants. The market is currently experiencing its most significant short squeeze since 2021, according to CoinGlass’ recent analysis.
As Bitcoin continues to establish itself as a dominant financial asset, traditional players are beginning to pay attention. In December 2024, Amazon faced pressure from the National Center for Public Policy Research to consider adopting a Bitcoin treasury strategy. The proposal suggests that the tech giant allocate part of its $88 billion in reserves to BTC, highlighting how Bitcoin’s rise is starting to influence boardroom decisions and long-term corporate finance strategies.
