Key Points
- Strategy may sell Bitcoin if it increases Bitcoin per share or supports debt management.
- Corporate treasury models face limits without sustained equity premiums and capital access.
Strategy has signaled a shift in its long-standing “never sell” stance on Bitcoin, reframing its treasury strategy around maximizing Bitcoin per share rather than perpetual accumulation.
During its Q1 2026 earnings call, CEO Phong Le stated that the company would consider selling Bitcoin to raise U.S. dollars or retire debt if the move improves Bitcoin per share.
This marks a departure from the approach established in 2020, when accumulation was positioned as a primary objective regardless of market conditions.
Other firms have already stepped away from strict holding strategies, with some liquidating holdings under financial pressure and others realizing losses on partial sales.
The company has not sold Bitcoin under the revised framework, but the governance shift signals a new emphasis on capital efficiency and shareholder metrics.
Capital Structure and Scale Constraints
The treasury model relies on raising funds through at-the-market equity programs and convertible notes, rather than operating cash flow, to purchase additional Bitcoin.
This structure works when the company’s stock trades at a premium to its net asset value, allowing share issuance that increases Bitcoin per share despite dilution.
As of the end of Q1 2026, the firm held 818,334 BTC acquired for approximately $61.81 billion, with an average purchase price near $75,500 per coin.
It also reported a $2.25 billion dollar reserve at the end of 2025, intended to service dividends and debt without immediate Bitcoin sales.
Year-to-date BTC yield was reported at about 9%, reflecting growth in Bitcoin per share rather than market price performance.
Implications for Corporate Bitcoin Treasuries
The strategy depends on sustained investor demand for equity and convertible instruments, along with the ability to withstand price volatility without breaching debt covenants.
In Q1 2026, the company recorded a $12.5 billion net loss due to Bitcoin’s price decline but maintained operations under its existing capital structure.
Smaller firms attempting similar treasury models may face constraints if they lack comparable balance sheet scale or consistent access to capital markets.
